Andrew Q. Kraft @aqkraft
Husband. Father. Stepfather. COO. AdTech guy. MIT dropout. BBQer. Curling enthusiast. #thesame300 #cookiepocalypse #travelsocks #curling #sundaysonthesmoker thearenagroup.net New York Joined March 2010-
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I love this picture - I am pretending it's me riding the Wall Street bull. I'm not at Possible, but I will be at Beeler.Tech's AdTech Economic Forum on 4/24 in NYC. Rob let me extend my discount ticket to up to 5 others, so ping if you want to use one of my codes!
Why do I always arrive at A18.. and never A1… #10000stepstoday
Will you be at IAB ALM? I’ll be there on my Listening Tour. I’d love to hear what you’re thinking about - and share what I’ve heard so far. #iabalm2024 #onalisteningtour
Hey! I’m on a podcast! Thank you @aripap and @ericfranchi for the venue and opportunity to talk through how so much is and will impact our industry. #onalisteningtour Spotify: lnkd.in/eT9Wyinc Apple: lnkd.in/eqdxyrpH
Hey! I’m on a podcast! Thank you @aripap and @ericfranchi for the venue and opportunity to talk through how so much is and will impact our industry. #onalisteningtour Spotify: lnkd.in/eT9Wyinc Apple: lnkd.in/eqdxyrpH
So very proud of our team at @The_Arena_Group, delivering yet another strong quarter. thestreet.com/media/the-aren…
Very excited for the new future, bringing together The Arena Group and Bridge Media Networks. So proud of the team on all sides that made this happen! thestreet.com/media/the-aren…
I'm incredibly excited to be working with @katiekulik, who has joined @The_Arena_Group as our new Chief Revenue Officer! I've been a huge fan of Katie's leadership and vision for years - and now we're all one team! thestreet.com/media/the-aren…
What makes this a good day is that it’s the start of many good days to come. So excited to be a part of the evolution of @The_Arena_Group by partnering with Manoj Bhargava & Bridge Media Networks. thestreet.com/media/5-hour-e… #thearenagroup #bridgemedianetworks #media #earningscall
So do I now need to cross-post to Threads too?
See you at AdMonsters' #OpsNY on June 6th. I'll be on stage with executives from our partner Ex.co, talking about how we got here - and where we are going. i.snoball.it/p/olGb/t
Heading to LA - wearing #travelsocks, of course - to meet with new and existing investors in @The_Arena_Group (NYSE:AREN) at the @BRileyFinancial Investor Conference.
Earnings are out! So proud of the work of our team at @The_Arena_Group ! thestreet.com/investing/stoc…
Interested in sponsoring #CannesNYC on June 21 in NYC? Reach out. Details for attendees to follow.
Help me celebrate my 50th bday with #thesame300 & those I've worked with over the years by parking ourselves at a bar MARCH 15 (5:30p+) in NYC to raise a glass with friends! Friends past & present (and hey, if you want to buy a drink, you too!) are all welcome! DM for details.
Great article by @WSJ on how our team is using AI to bring more resources - and efficiency - to the great journalism created by the editorial teams at @SInow @TheStreet @ParadeMagazine @MensJournal @HubPagesDotCom and 250+ other brands at @The_Arena_Group. wsj.com/articles/sport…
Heading home after a great week sharing ideas and learning from #thesame300 at IAB ALM. #travelsocks @The_Arena_Group @iab
And…. More good news. Welcome Men’s Journal and Adventure Network teams to the @The_Arena_Group family to anchor our new Arena: the Men’s Journal Lifestyle Media Group! thestreet.com/investing/stoc…
Thank you @DropinCEO for the invitation to talk about my journey - and advice for others on similar journeys. Great questions and great opportunity to share what I've learned from so many others along the way. #thankyou #leadership omny.fm/shows/drop-in-…
Another great quarter thanks to a great team, great brands, great playbook, and partners who continue to support our growth. I'm honored to be a part of the The Arena Group, as we buck market trends and continue our upwards trajectory. thestreet.com/investing/stoc…
Wow. I just got scammed by @Citi! Someone used a card I had in a drawer as a backup card. Went to dispute it. Found out my card was shut off for inactivity and I can’t dispute - and I have to pay for the fraud. Sheesh. Bad service. Never using Citi again.
Terence Kawaja @tkawaja
31K Followers 1K Following media/tech advisor, banker, contrarian, comedian - often all of the above.
Ari Paparo @aripap
26K Followers 3K Following Ad Tech influencer. CEO and contributor @marketecturetv. Subscribe to my newsletter: https://t.co/DBNpzkhjvt
AdTechGod 🍪 @AdtechGod
18K Followers 5K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod(™️)
Shiv @airgups23
6K Followers 5K Following digital marketing enthusiast, founder of @UofDigital, brooklyn nets fan https://t.co/EALMBoC2CK
Lou Paskalis 🇺🇦.. @LouPas
27K Followers 11K Following I primarily post on LinkedIn. l help marketers connect their efforts to the enterprise growth agenda and tech companies hone their narratives. #F1 fan!
Paul Bannister @pbannist
7K Followers 511 Following @WeAreRaptive CSO and co-founder. Talk about digital advertising, privacy, adtech, and occasionally video games. Views are mine.
Brian Morrissey @bmorrissey
44K Followers 3K Following Writing about sustainable modern media businesses at The Rebooting.
The Last Party Cookie.. @humanpropensity
5K Followers 5K Following Just an AdTech PM trying to pay attention. Husband and father. MLIS. 🍕 🍕 🍕 Views are mine all mine! Love talking adtech, strategy, Star Wars and video games.
Alex Cone @alextcone
3K Followers 1K Following I like to read history and travel. I work at the intersection of digital ads and privacy. I’m currently a PM for Google’s Privacy Sandbox. Opinions are my own.
Anthony Katsur @anthonykatsur
3K Followers 525 Following CEO @IABTechLab - Veteran ad tech & digital media executive. Former Nexstar, MediaMath, DoubleClick & Magnite. Baseball is the greatest game ever invented. #LGM
Ryan Barwick☕️ @Ryanbarwick
6K Followers 6K Following @morningbrew reporter. writing about the free internet and tech for @marketingbrew. DMs and Signal always open.
Aram Zucker-Scharff |.. @Chronotope
16K Followers 8K Following AramZS. he/him. Privacy Engineer. Tech for journalism. Ad Tech. Prev: Fullstack, strategy, econ/game journo, storytelling, altac. Views are only my own
ßreaking ßrad @BradAT
1K Followers 526 Following AdTech. Client-facing Team Lead who loves Product. Insatiably Curious. Views mine but can change with more data.
Lynne d Johnson @lynneluvah
10K Followers 4K Following Content Director @admonsters | Class, Race & Gender Adjunct @SUNYEmpireLabor | Co-Founder Tech & Soul Podcast | Tweets = my own
Lara O'Reilly @larakiara
20K Followers 8K Following Journalist @thisisinsider on the tech desk, covering digital advertising companies and tech companies that sell ads. DM me for my Signal/Telegram
Shawn Riegsecker 🇺.. @ShawnRiegsecker
5K Followers 4K Following Entrepreneur. CEO. Radical Independent. Personal acct. History, Filmmaking, Economics, Law, Technology, Gearhead. 🤙
Mark Stenberg @MarkStenberg3
5K Followers 2K Following media reporter at @adweek | [email protected]
Jeremy Hlavacek @jhlava
2K Followers 2K Following Chief Commercial Officer @ Experian Marketing Services. Digital Media. Advertising. Programmatic. Data. AdTech. Views are my own.
Jon Victor @jon_victor_
4K Followers 3K Following Reporter @theinformation. Contact me on Signal: @ jon.597
Sethosoath @sethosoath67065
0 Followers 108 Following
Stella Powell @PowellStellaaa
651 Followers 432 Following Entrepreneur 💻 Vietnamese - American🇺🇸🇻🇳 LA 📍 , Free girl 👸 , Pets lover 🐾 ,Charity community for children ❤️
Lucy @paeAtPpass
9 Followers 482 Following I'm Fashion Designer , owner clothing store I'm find new friend and good friend 👗Fashion✁ Design🐝Travel☕️ Friendship ♥️Family
ajayi olatunji @olatunji1966
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Programmatic 101 @101Programmatic
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Jeff Hirsch @Jkinghirsch
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FredericaHosea @J5lizq97J6fkH
21 Followers 463 Following I swear in the name of God, don't miss an opportunity to earn 500-5000usdc every day. https://t.co/PxoTP3Rzhr
Lauren Wetzel @LaurenFWetzel
841 Followers 445 Following COO of InfoSum. Recovering Mgmt Consultant. Advocate for Data Responsibility. Brooklynite. Feminist. Dog Lover, Great Hair, Servant Leader #Ravens #Duke
Glenda Jones @sydney_educate
2K Followers 2K Following Born in AUS and living in the United States for ten years, I am a professional LP. It will make me more satisfied to help others while trying my best
Hazel @Hazel2107852430
28 Followers 2K Following
Sai Charan Paloju @SmartCherrysTho
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Beeka @Beeka139092
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Toasos @Toasos158615
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Lorina Bakeley @bakeley64092
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Cora Lin @Cora2562
989 Followers 985 Following Travel ✈️ |Beach 🌊|Yoga 🧘♀️|Love to read 📚|Hardworking person|Like to explore and experience new things|#windenergy|#travel
Bessie Nash @BessieNash87087
35 Followers 5K Following
EJ Torabi @ehssantorabi
142 Followers 942 Following Husband | Dad | Entrepreneur | Duke MBA | Data Savvy | Coder 4 Life | Amazon Ad Tech | Avid Road Cyclist
Martyna Cornwall @CornwallMa30042
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Trajectory Venture Co.. @TrajectoryVCltv
336 Followers 2K Following We’re the Trajectory Collective. A community of entrepreneurs & operators. Investing in, collaborating with & accelerating disruptive innovators across sectors.
BellaBrio_ @BellaBrio16876
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tirianmal @tirianmal
36 Followers 173 Following Geek Dad, Software Engineer, player of games, ST/GM/DM. he/him
Tanika Braulio @TaniBraul
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Kaylah Nikach @kayl_nika
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Mitch Jones @MitchJonez
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arshad mohebaty @AMohebaty19336
33 Followers 479 Following افتاده درختی به خودش می نالید از داغ تبر به ریشه اش می مالید. گفتم چه کسی به ریشه ات زد تبری؟گفتا که همان به سایه ام می خوابید.
Chris Milano @cmilano09
220 Followers 813 Following building @getupaid to give consumers a seat at the table of data driven advertising and help publishers make more money. dad x2. criteo alum.
Tom Pachys @tompachys
98 Followers 544 Following Co-Founder and CEO @excoplatform | Fascinated by everything
S hi rle y @Shirley970707
0 Followers 74 Following
KIlook @Carol1721121473
22 Followers 68 Following
SJ Singh @itssaran_prince
267 Followers 3K Following Brand Marketing - Media Ad Sales Professional touch _ Global leadership.. product s Permotions relates with identifying performance...
Tyler Janes @TyJanes
93 Followers 694 Following
Vijay @Veejay_ram
344 Followers 2K Following
Ben @MrShickadance9
174 Followers 1K Following
WIKE @mikerbrt
2K Followers 1K Following Advertising, Nolan, Tarantino, Scorsese, Vetrimaran, Mahendran, Al Pacino, Denzel, AKON, Ilayaraja, Cycling, Reading, Mountains
Vinny Rinaldi @vinny_rinaldi3
2K Followers 2K Following Head of Media @hersheys | It’s not the destination, it’s the journey! |All viewpoints are my own|
joy sadra @sadra_joy
595 Followers 2K Following good day my fans I’m joy sadra I’m available to chat up let meet up and might , we can know each others follow me back let have good fun have beautiful day ❤️❤️
Make money easily @Qb0K562yVWU7y1
9 Followers 606 Following MEXC focuses on financial management, stocks, cryptocurrencies, digital assets and investments. Currently, new users can get free dollars when they sign up.
Lavern Spicer @LavernSpic74129
195 Followers 1K Following I formed a joint venture for a cosmetics company and served as a director. I have been in the cosmetics industry for more than ten years
Terence Kawaja @tkawaja
31K Followers 1K Following media/tech advisor, banker, contrarian, comedian - often all of the above.
Ari Paparo @aripap
26K Followers 3K Following Ad Tech influencer. CEO and contributor @marketecturetv. Subscribe to my newsletter: https://t.co/DBNpzkhjvt
AdTechGod 🍪 @AdtechGod
18K Followers 5K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod(™️)
Mike Shields @digitalshields
19K Followers 780 Following Founder of Shields Strategic Consulting. Host of Next in Media https://t.co/ltVcyWvJMz co-founder https://t.co/8TwQSUpyKB, former @BusinessInsider, @WSJ, @Digiday, @Adweek
Lou Paskalis 🇺🇦.. @LouPas
27K Followers 11K Following I primarily post on LinkedIn. l help marketers connect their efforts to the enterprise growth agenda and tech companies hone their narratives. #F1 fan!
Paul Bannister @pbannist
7K Followers 511 Following @WeAreRaptive CSO and co-founder. Talk about digital advertising, privacy, adtech, and occasionally video games. Views are mine.
Brian Morrissey @bmorrissey
44K Followers 3K Following Writing about sustainable modern media businesses at The Rebooting.
The Last Party Cookie.. @humanpropensity
5K Followers 5K Following Just an AdTech PM trying to pay attention. Husband and father. MLIS. 🍕 🍕 🍕 Views are mine all mine! Love talking adtech, strategy, Star Wars and video games.
Anthony Katsur @anthonykatsur
3K Followers 525 Following CEO @IABTechLab - Veteran ad tech & digital media executive. Former Nexstar, MediaMath, DoubleClick & Magnite. Baseball is the greatest game ever invented. #LGM
Zach Coelius @zachcoelius
27K Followers 3K Following Hopelessly addicted entrepreneur. Currently investing in other great entrepreneurs. My User Manual: https://t.co/Yv6Qp1hyy2 Rolling Fund: https://t.co/xTWKHJJODL
Rob Leathern 🎲 @robleathern
23K Followers 2K Following Thinking about privacy, trust and integrity v2. Spent last 6 years working on privacy, security & integrity products at Google & Meta. 🇺🇸 + 🇿🇦
Shawn Riegsecker 🇺.. @ShawnRiegsecker
5K Followers 4K Following Entrepreneur. CEO. Radical Independent. Personal acct. History, Filmmaking, Economics, Law, Technology, Gearhead. 🤙
adam bain @adambain
126K Followers 10K Following Investor at 01A. We spent a fortune on our website, so check it out: https://t.co/So3Ge6bpkR. Was Twitter COO.
Jeremy Hlavacek @jhlava
2K Followers 2K Following Chief Commercial Officer @ Experian Marketing Services. Digital Media. Advertising. Programmatic. Data. AdTech. Views are my own.
Mitchell Kreuch @mkreuch
2K Followers 275 Following tech junkie, music maven, margarita maker and more. Head of APAC Advertising Sales @netflix. ⚜️ 🇸🇬
Stephanie Layser @slayser8
3K Followers 513 Following Penn State Alum, Ad Tech @awscloud. Always repping the pub side. #LGM Views are my own
Kevin Weil 🇺🇸 @kevinweil
73K Followers 3K Following President @Planet. BoD @Strava @nature_org. Formerly co-creator Diem/Libra, @Novi @Instagram @Twitter. Love @elizabeth, ultramarathons, kids, cats, math.
Richy Glassberg 🐾 @Richymediaguy
1K Followers 2K Following Co-Founder @SafeGuardPrvcy / Media, Tech, Start up, Family, Dog, Martial Arts guy.
Ben Thompson @benthompson
239K Followers 2K Following Author/Founder of @stratechery. Host of @ditheringfm @sharptechpod. @notechben for sports. @monkbent on other networks. Home on the Internet.
Sports Illustrated Un.. @si_union
3K Followers 54 Following We are the united editorial staff of @sinow organized with @nyguild.
JobsInAdtech.com @jobsinadtechcom
390 Followers 442 Following Sharing interesting intelligence about the state of recruitment in the adtech industry, and some memes. Find your next job at https://t.co/UkbNJutvjg
Miles Stiverson @mstiverson
169 Followers 92 Following
Chris Pirrone @Chris_Pirrone
2K Followers 3K Following Living at the intersection of media and sports, usually over a beer and wings. Views are my own.
Eric Berry @ezberry
2K Followers 2K Following Now: Managing Partner at @BedfordBridge. Was: CEO/co-founder of @TripleLiftHQ. Still: sarcastic.
Mike Petrella @petrellame77
306 Followers 408 Following One lucky husband! Father of teenagers, https://t.co/8poo0WTbsh vet, Foodie, couch musician, wanna be golfer, Phish community.
Operative @Operative_Media
2K Followers 2K Following Operative gives media companies the power of an open, data-driven, highly configurable architecture that works across all linear, digital and converged deals.
Nadia Gonzalez @Nadia_Gonzalez
598 Followers 889 Following Chattel. Second class citizen of the USA. Revoked the right to self determination over my own body = denied equal rights. Boy mom, 3 Exit CMO, views my own.
Sara Silverstein @IChartNY
3K Followers 897 Following GM and Editor-in-Chief at TheStreet, Chicago Booth MBA, former hedge funder
The Arena Group @The_Arena_Group
3K Followers 341 Following Where The Action Is. The Arena Group provides a destination where consumers of content and creators come together to follow their passions.
Sports Illustrated Ti.. @DavidLaneNY
4K Followers 812 Following CEO, Sports Illustrated Tickets, @si_tickets_ | Leader | Speaker | Board Member | Tell The Story Forever
Penry Price @PenryPrice
1K Followers 381 Following LinkedIn. Dstillery. Google. Husband of 1. Dad of 2.
𝑒𝑟𝑖𝑘𝑎 .. @erikaarhiannonn
19 Followers 48 Following
Sports Illustrated Sw.. @SI_Swimsuit
481K Followers 149 Following Opening Eyes • Speaking Truths • Changing Minds
Ben Ratner @BenMakesTV
8K Followers 5K Following My four major TV credits: @TeamCoco, @60minutes, a @BurgerKing commercial & @Elmo’s World. Now: @Boston25. Past: @NeilTyson, @AlRoker, @JimCramer, @SInow, @CNN
Tzvi Machlin @TzviLovesSports
383 Followers 142 Following Sports Writer for @TheSpun / Interviewer / Email: [email protected] / Opinions are my own / Streaming on Twitch - https://t.co/XXzEILKpbk
The Spun @TheSpun
16K Followers 5K Following A social media-focused sports website with over 3 million followers and 30 million uniques/month. Property of @The_Arena_Group.
Steve Driscoll Show @D1_drisc
246 Followers 213 Following
Alyson Shontell @ajs
34K Followers 3K Following Editor-in-Chief and CCO, @Fortunemagazine. Former EIC @businessinsider. @NewhouseSU Advisory Board. Proudly married to @lombosco!
Kate Kaye on BlueSky .. @KateKayeReports
7K Followers 2K Following Data privacy and AI policy research as Deputy Dir @PrivacyForum after yrs as investigative tech journo, @RedtailAI creator & nerd for music, raptors & NY Mets
Jesse @jessecozart
164 Followers 160 Following Southerner who lives in NYC and works in the crazy world of Ad Tech. News junkie who loves travel, running, and the good life.
Jay @jaydenkraft99
68 Followers 330 Following Jay-Z almost ran me over with a golf cart | Creator and Admin of SI F1 Socials | Social Media @SInow
The Programmatic Pub @TheProgPub
662 Followers 826 Following The Programmatic Pub is the audio power hour on @joinClubhouse and beyond. grab a virtual pint and let’s raise a glass to the future of advertising.
kevin driscoll @kevndriscoll
2K Followers 832 Following Executive Director of Social, @The_Arena_Group @SInow @TheStreet @ParadeMagazine
Vice President Kamala.. @VP
14.5M Followers 6 Following Vice President of the United States. Wife to the first @SecondGentleman. Momala. Auntie. Fighting for the people. Text me: 310-861-2977
Joe Biden @JoeBiden
38.0M Followers 46 Following Husband to @DrBiden, proud father and grandfather. Ready to finish the job for all Americans. Official account is @POTUS.
The White House 45 Ar.. @WhiteHouse45
24.2M Followers 12 Following This is an archive of a Trump Administration account, maintained by the National Archives and Records Administration.
Dr. Jill Biden @DrBiden
3.6M Followers 26 Following Lifelong educator. Military mother. Grandmother. Sister. Wife to @JoeBiden.
Douglas Emhoff @SecondGentleman
1.7M Followers 6 Following Second Gentleman of the United States. Devoted dad. Proud husband to @VP Kamala Harris.
President Biden @POTUS
34.8M Followers 5 Following 46th President of the United States, husband to @FLOTUS, proud dad & pop. Tweets may be archived: https://t.co/HDhBZBkKpU Text me: (302) 404-0880
Jill Biden @FLOTUS
4.4M Followers 5 Following First Lady of the United States Jill Biden. Community college educator. Military mother. Grandmother. Wife of @POTUS.
Rishad Tobaccowala @rishad
22K Followers 3K Following Helping leaders see, think and feel differently so they can grow their company, their teams and themselves. Substack (Free): https://t.co/n316BpwnCi.
Kevin Cabral @kcabral
232 Followers 625 Following Economics, urbanism, Big Data, little terroir. “What kind of Harvard man are you? The Cornell kind.”
Kyle Dozeman @KyleDozeman
738 Followers 386 Following CRO @PubMatic. @CalPoly alum. Currently having fun in #adtech. Wannabe musician. Generally poor tweeter.
Vice President Mike P.. @VP45
9.5M Followers 15 Following This is an archive of a Trump Administration account, maintained by the National Archives and Records Administration.
Oscar Garza @garza
1K Followers 2K Following Media guy at @GroupM. Enjoy a good conversation over a nice meal and a stiff drink.
Ad Tech Explained @AdTechExplained
4K Followers 215 Following Explainers, insights, and analysis on the latest trends in advertising technology. Newsletter: https://t.co/3ld0U7OMnb. For the author, follow @TreyTitone.
Damian Garbaccio @dgarbaccio
219 Followers 363 Following A Global Chief Revenue Officer innovating in Digital Marketing, Media, and Measurement
Ball Street Journal @BSJPodcast
78 Followers 94 Following Official Ball Street Journal Podcast! We provide the most intelligent sports talk on all the internets 😤Listen to Our Podcast ⤵️
Zach Friedman @zjfriedman
152 Followers 172 FollowingQ1 in ad tech: RAMP acquires Habu for $200m. Walmart acq Vizio for $2.3b. TTD +24%, APP +76%. tvSci, Kevel announce big rounds. Zoom out.
When I hit the 6 game Premier League parlay this afternoon
🔥🔥🔥
#IABALM Reminder Alert! Follow the Money: Dealmaking in Uncertain Times Monday at 5:20 PM | Main Stage Speakers Lucy Dobrin, Providence Equity Partners @LauraJHeld, Shamrock Capital @Sheila_Spence, @Spotify Moderator: @tkawaja, LUMA Partners #IABALM2024 #dealmakingstartshere
Yes and same
Will you be at IAB ALM? I’ll be there on my Listening Tour. I’d love to hear what you’re thinking about - and share what I’ve heard so far. #iabalm2024 #onalisteningtour
@aripap Thanks for the shoutout @aqkraft, @aripap and @ericfranchi.
@aripap Quit? And deprive the world of this god-like physique? I can't be that selfish. My dancing is a public service at this point!
@AdtechGod ATG on his way to a podcast recording…
@AdtechGod Can you afford to quit your job as an exotic dancer? Your five kids rely on those singles to pay for school lunch!
Congrats to @The_Arena_Group, @aqkraft and team! No more 3p crashes for you guys. wsj.com/articles/5-hou…
SUGGESTION: Everyone on a video call should add their company name to their profile. Ie: Rob Smith - AdTech Co Why? I just asked a coworker a question because I thought they were from the other company. #awkward
Congratulations to the @scibids team on their acquisition by @doubleverify in the first deal where AI meets Ad Tech and LUMA’s 15th European deal! ir.doubleverify.com/news-events/pr…
We were thrilled to have The Arena Group's COO @aqkraft join us on stage at @AdMonsters Ops last month for a discussion about #videostrategy. Check out our latest blog post for a full recap and to hear more about what Andrew had to say: lnkd.in/eVP2K_Fk #adtech #pubtech
I guess Cannes Lions is such a big deal that United throws a party at the gate with drinks and macaron!
If you're looking for me at Cannes, I'll be wearing @weareraptive colors. I'm unmissable!
"SPO is real. Publishers underestimate the power of their own Direct Seller seats- They're worth so much more than a reseller seat." @tompachys at #OpsNY @aqkraft #adstxt
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